Laings is proud to present Jaeger-LeCoultre at this year’s Watches and Wonders, a celebration of Swiss excellence and ultimate luxury in watchmaking. This year, the brand introduces a new selection of Reverso models which balance unique design and ultimate precision to create elegant sophistication. Unfold the infinity with Jaeger-LeCoultre.Discover Now
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Born in 1931, at the height of the Art Deco period, the Reverso was created in response to the challenge of designing a wristwatch that could withstand the rigours of polo matches.
Epitomizing this idea with its sleek form and unique reversible case, the Reverso has remained an eternal expression of modernity for 90 years, continually reinventing itself while never compromising its identity.
The creation of the Reverso watches perfectly represents the Maison’s spirit of collaboration and collective invention. This spirit has powered the creation of more than 1200 calibres since 1833 and made Jaeger‑LeCoultre the Watchmakers’ Watchmaker.DISCOVER
Today, a fine watch does so much more than simply tell the time, it’s a personal and intimate object that can symbolise our special moments and some of our most treasured memories. When Jaeger-LeCoultre introduced the Reverso almost 90 years ago, its reversible blank case was designed purely as a functional solution to cater to the need of polo players to protect the delicate glass of their watches. Now, this rotating case gives you the option to create a personalised Reverso.DISCOVER THE REVERSO PERSONALISATION PROCESS