Bespoke Jewellery Design by Laings empowers you to explore the deepest corners of your imagination. Each bespoke piece of jewellery we consider a work of art brought to life through the vision of you and a dedicated Laings jewellery designer, who employs years of artistic training to take you through an experience of creation.
"Our Bespoke Designers transform your dreams into wearable art, translating decades of emotion into unique pieces that eternally delight."
Serena Gough, Services Director
Head of Design
Sarah Alexander
“My design work has been shaped by my experience. With over 30 years as a jewellery designer at Laings, I have learned the importance of understanding what you can achieve when working with such intricate materials."
“I love it when there’s a message behind the pieces I design, so I always start with the story. Most people come in with a narrative in mind, but I like to draw on a person’s history, personality, and journey to adapt my design principles to each individual."
“My style identity is characterised by an understated charm but with big cuts and bold shapes. Though the client is always at the heart of my designs, I love presenting wild card options that interpret their desires with my own twist."
“I pride myself on putting client’s tastes at the forefront of my designs, often observing their everyday style and favourite jewellery pieces first. Like most designers, I want to create something extraordinary, but wearable."
“For me, each piece must be personal to the wearer by incorporating something that’s unique to them. This could be a hidden message, symbol or birthstone that makes the jewellery meaningful to both the giver and receiver.”
Expanding on over a century's worth of experience, we mould and shape your bespoke jewellery piece to reflect every facet of your story, ensuring no detail goes unnoticed. From the selection of gemstones to every curve of precious metal, you remain at the forefront.
Book Bespoke Appointment
The Laings difference lies in our unrivalled ability to convey your story in a way that best represents you. Begin your journey with us by booking an appointment, and our client services will discuss everything from inspiration to budget.