New Lines

Watches and Wonder 2021

Announced at Watches and Wonder, TAG Heuer goes above and beyond the edge with the Aquaracer Professional 300, a luxury tool watch that connects us to the seas and continues a legacy that began more than 40 years ago.

A go-anywhere timepiece, the Aquaracer is loved by active, style-conscious watch lovers who push their limits, explore the seas and go beyond the edge. Emerging with a bright new look and new materials, let us take a closer look at the latest release from TAG Heuer.

Discover Now

Bringing golfer's games to the next level


Swiss luxury watch brand TAG Heuer has revamped the popular Golf Edition of its Connected watch.

Introducing the world premiere of enhanced maps and an exciting club recommendation tool, the luxury brand has also recently entered into a partnership with professional golfer Tommy Fleetwood. 

The brand’s CEO Frédéric Arnault explains,

'Playing with a TAG Heuer Connected is a true game-changer that will give any golfer an immediate competitive edge. And it does so without compromising on elegance and style.'

Shop Now

TAG Heuer and Porsche Join Forces!

New Launch

The Swiss luxury watchmaker TAG Heuer and the German sportscar manufacturer Porsche have announced their new partnership: an authentic alliance between two brands whose common DNA in motorsports and racing forges a holistic and long-term collaboration ranging from competition to product development. A new watch, the TAG Heuer Carrera Porsche Chronograph, is unveiled as the first celebration of the iconic brands.


Discover the watch


The TAG Heuer Carrera model was launched at the Basel fair in 1963 under the leadership of Jack Heuer, inspired by motor-racing it takes the name ‘Carrera’ from the Spanish word for race. The iconic timepieces are available with Quartz or Automatic movements and include complications and features, such as Chronograph functions, Tachymeter scales and date windows. Just as exciting as the race that inspired it, the Carrera collection pieces are available in a variety of striking straps and metals to suit your own daring personality. Originally designed for professional race car drivers it is the perfect range for anyone who lives life in the fast lane. Shop our TAG Heuer Carrera range at Laings online or in-store. 




Described as the ultimate sports watch, the Aquaracer is a high performing, robust timepiece. Waterproof to a minimum 300 meters this is the ideal diving watch. This, combined with TAG’s reputation for ultimate precision, identifies why the Aquaracer watch is the first choice for many. Shop our selection of men, and women's TAG Heuer watches today.

Discover More



The Monaco’s distinctive look represented a complete break with conventional watch design, and the unique square-faced timepiece has become an icon of TAG Heuer’s avant-garde heritage and savoir-faire. Made famous when the legendary actor Steve McQueen chose to wear the wristwatch in the racing film, ‘Le Mans’, it is one of the most famous motor-racing chronographs of all time. The design classic is beloved by connoisseurs all over the world, and now the instantly recognizable Monaco is cooler and more cutting-edge than ever. 


TAG Heuer Watches

At only 20 years of age, in 1860 Edouard Heuer began his watchmaking workshop in the Swiss Jura. To this day his founding pillars of, precision, technical advances and design are still paramount to TAG Heuer. Known for the introduction of the Mikrograph in 1916, it's no surprise that TAG Heuer has been sponsoring Formula 1 teams since the 1970s and their highly accurate and functional movements have linked them to the world of sport. The introduction of the first luxury and ever-popular, Connected watch in 2015 demonstrated the brand's unique spirit, and unwavering quest to push boundaries. At Laings, we have an impressive selection of watches for men and women from one of the world's most iconic Swiss-made watch manufacturers, TAG Heuer.