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TAG Heuer Watches

TAG Heuer has continued to showcase a remarkable collection of pioneering watches for men and women since 1860, including the much-loved TAG Heuer Formula 1, TAG Heuer Aquaracer, and TAG Heuer Carrera. TAG has been sponsoring Formula 1 team since the 1970s and their highly accurate and functional movements are designed for a life in the fast lane.

As an official TAG Heuer retailer, Laings retails collections online or in our Edinburgh, Glasgow, Cardiff, or Southampton showrooms. Our TAG Ambassadors and online client advisors are on hand to assist with finding the perfect TAG Heuer watch for you. From purchasing your first luxury Swiss watch, gifting a loved one, or adding to an existing watch collection. A TAG Heuer watch makes for an unforgettable moment.


Women's TAG Heuer Watches 


Men's TAG Heuer Watches 


60th Anniversary of the TAG Heuer Carrera



TAG Heuer premieres the new action comedy The Chase for Carrera, which sees brand ambassador Ryan Gosling star in the exclusive short film in collaboration with Bullet Train director David Leitch.

A world-first, the Swiss luxury watch brand have produced a Hollywood film to commemorate 60 years of the iconic TAG Heuer Carrera timepiece. This short film salutes the Carrera's storied racing heritage within this no-holds-barred chase thriller, encapsulating the TAG Heuer motto "Don't crack under pressure".

Click here to watch the full film.


Watches and Wonders 2023 

A Celebration of the Bold: Explore TAG Heuer at Watches and Wonders 2023

Read the Journal

The All-terrain tool

TAG Heuer Aquaracer Professional

Introducing the TAG Heuer Aquaracer Professional 300 GMT, a fresh take on the luxury watch collection that is designed to go beyond the edge. The new TAG Heuer Aquaracer Professional 300 GMT in its stylish blue, yellow and white colour palette is the ultimate go-anywhere watch. A powerful, yet hugely versatile design created to cross time zones, dive and surf all over the world. The model comes on either a stainless steel metal bracelet or a deep midnight blue rubber strap to match the dial and bezel.


Smartwatches, reinvented

TAG Heuer Connected

Naomi Osaka - former world #1 tennis player and multiple Grand Slam champion - takes the lead in the new TAG Heuer Connected Campaign. These smartwatches are a blend of connectivity and design elegance, producing maximum comfort and wearable technology. With easy interchangeable straps and no limit on function, these watches are sure to take you beyond your limits, the TAG Heuer way.


Made for Speed

TAG Heuer Formula 1

TAG Heuer is shaking up its popular Formula 1 collection with three stylish models in fresh, energetic colours evocative of the racetrack: green, yellow, and red. These statement quartz sports watches authentically capture the spirit of the first TAG Heuer Formula 1 pieces, which were celebrated for their edgy character. They will immediately stand out on the wrist thanks to their mix of high performance and daring style.



 By creating an account and registering your watch online at MyTAGHeuer below, you will receive a complimentary warranty extension of three additional years on eligible models. This includes all models powered by a manufacture movement (Heuer 02, Heuer 02T, TH 30-00 and TH 50-00) and models purchased from 1st April 2020 onwards in one of our official showrooms or online.

Activate your warranty extensions here

History of TAG Heuer

At only 20 years of age, in 1860 Edouard Heuer began his watchmaking workshop in the Swiss Jura. To this day his founding pillars of, precision, technical advances and design are still paramount to TAG Heuer. Known for the introduction of the Mikrograph in 1916, it's no surprise that TAG Heuer has been sponsoring Formula 1 teams since the 1970s and their highly accurate and functional movements have linked them to the world of sport. The introduction of the first luxury and ever-popular, Connected watch in 2015 demonstrated the brand's unique spirit, and unwavering quest to push boundaries. At Laings, we have an impressive selection of watches for men and women from one of the world's most iconic Swiss-made watch manufacturers, TAG Heuer.

TAG Heuer is available to purchase online or in our Edinburgh, Glasgow, Cardiff, or Southampton showrooms.