TAG Heuer Watches
TAG Heuer embodies Swiss avant-garde watchmaking since 1860. Crafted in the Swiss Jura Mountains, each TAG Heuer timepiece is engineered for high-performance. Ever since the ground-breaking oscillating pinion in 1887, which pioneered a new way to operate mechanical chronographs, the Maison continues to innovate, pushing the limits of accuracy with advanced technology. And whether it be the legendary Carrera, the iconic Aquaracer or the mythic Monaco, each TAG Heuer model has its own story to tell.
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TAG HEUER COLLECTION
TAG Heuer watches for men are an emblem of stylish sophistication. The luxury chronographs from Switzerland make for a special lifelong investment in innovation. Discover the versatile range of TAG Heuer timepieces, perfect for transitioning from the active everyday to sleek eveningwear looks.
Men's Watches
TAG Heuer's women's watches are as equally sleek as they are highly functional. Beautifully crafted with the finest materials the Swiss watchmaking industry has to offer, favourites among the ladies’ collections include the classic Aquaracer collection and the eye-catching Carrera collection.
Women's WatchesTAG Heuer Link
The TAG Heuer Link collection combines its iconic Double S bracelet with graceful lines and refined detailing. Crafted in stainless steel, each timepiece showcases an elegant selection of dials, from lustrous mother-of-pearl to classic and neutral tones.
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New TAG Heuer Connected E5 Running Edition
Inspired by TAG Heuer's legacy of innovation and precision, the Connected E5 Running Edition 45mm seamlessly blends cutting-edge technology with contemporary sporting style. Delivering advanced performance tracking within a lightweight and refined aesthetic, this luxury smartwatch is designed for those who embrace every challenge.
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TAG Heuer History
By fusing avant-garde design with bold style, TAG Heuer has become a world pioneer in watchmaking innovation. Since 1860, every watch made by TAG Heuer in Switzerland has highlighted its commitment to excellence and high precision. Thanks to its unique savoir- faire and new technologies, TAG Heuer continues to constantly push boundaries and showcase its heritage.
TAG Heuer Savoir-Faire
Whether it created the first self-winding crown mechanism, the first-ever double magnetic tourbillon or the first luxury connected watch in 2015, TAG Heuer has always made innovation its raison d'être. Spread over four production sites, TAG Heuer's Expert Manufacture continues to pioneer innovations at the avant-garde of watchmaking technology.
TAG Heuer Watches & Wonders 2026
At Watches and Wonders 2026, TAG Heuer continues its pursuit of precision, performance and innovation. Driven by a belief in pushing beyond limits, each timepiece captures the strength and ambition at the heart of the Maison. From mastering time to advancing engineering and precision down to the millisecond, TAG Heuer continues to redefine what is possible in modern watchmaking.
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The Journal
TAG Heuer Buying Guide
TAG Heuer watches for men and women have been a front-row staple at motor racing events since the brand's inception in 1860. Discover the Laings buying guide for a comprehensive review of each TAG Heuer watch collection and we're here to help you select your perfect TAG Heuer watch.
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TAG HEUER INTERNATIONAL LIMITED WARRANTY
With the purchase of your TAG Heuer timepiece, you can expect high-quality aftercare from the Swiss Maison. The TAG Heuer Limited International warranty is valid for 24 months from the date of purchase. Contact us to find out if your watch qualifies for extra coverage.
Learn MoreHistory of TAG Heuer
At only 20 years of age, in 1860 Edouard Heuer began his watchmaking workshop in the Swiss Jura. To this day his founding pillars of, precision, technical advances and design are still paramount to TAG Heuer. Known for the introduction of the Mikrograph in 1916, it's no surprise that TAG Heuer has been sponsoring Formula 1® teams since the 1970s and their highly accurate and functional movements have linked them to the world of sport. The introduction of the first luxury and ever-popular, Connected watch in 2015 demonstrated the brand's unique spirit, and unwavering quest to push boundaries. At Laings, we have an impressive selection of watches for men and women from one of the world's most iconic Swiss-made watch manufacturers, TAG Heuer.
TAG Heuer is available to purchase online or in our Edinburgh, Glasgow, Cardiff, or Southampton showrooms.