TAG Heuer Watches

TAG Heuer has been a leader in the Swiss watchmaking industry since 1860. Specialising in combining the world of luxury with innovative technology and motorsport inspiration, TAG Heuer watches are great for those with an active lifestyle.

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TAG Heuer watches for men are an emblem of stylish sophistication. The luxury chronographs from Switzerland make for a special lifelong investment in innovation. Discover the versatile range of TAG Heuer timepieces, perfect for transitioning from the active everyday to sleek eveningwear looks.

Men's Watches

TAG Heuer's women's watches are as equally sleek as they are highly functional. Beautifully crafted with the finest materials the Swiss watchmaking industry has to offer, favourites among the ladies’ collections include the classic Aquaracer collection and the eye-catching Carrera collection.

Women's Watches

Watches & Wonders 2024

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TAG Heuer Collections

TAG Heuer watch collections fuse precision timekeeping with iconic creations. Embark on your journey to discover the most sought-after collections including the TAG Heuer Formula 1, TAG Heuer AquaRacer, TAG Heuer Carrera, TAG Heuer Monaco and TAG Heuer Connected at Laings.


The iconic TAG Heuer AquaRacer collection is one of the most sought-after collections by the Maison. These divers’ watches combine elegance and individuality with optimum performance, the ideal watch for everyday wear. The AquaRacer is one of TAG Heuer’s most loved ladies’ models.

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Instantly recognisable for its distinctive square shape, the TAG Heuer Monaco collection is an emblem of innovation and heritage in the luxury Swiss watchmaking industry. The sporty Monaco collection is equally as impressive today as it was when it was first introduced in 1969, as the first automatic chronograph in a square case.

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Formula 1

The TAG Heuer Formula 1 collection celebrates the relationship and iconic legacy that TAG Heuer shares with the largest motorsport racing event in the world, the F1. Appointed as the official timekeeper of the Oracle Red Bull Racing team, TAG Heuer Formula 1 watches are created to keep up with the speed and excitement in your everyday lifestyle.

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Motorsports enthusiasts will find the timepiece to keep up with the speed of their every day in the iconic TAG Heuer Carrera collection. The TAG Heuer Carrera chronograph features efficient timekeeping combined with Tachymeter scales and date windows for all of your needs.

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An icon of sport and elegance, the TAG Heuer Link collection combines comfort and avant-garde aesthetics to fit like a second skin. This timepiece keeps up with your everyday needs in a seamless display of functionality and style. The TAG Heuer Link ladies' watch is a favourite for gift-giving.

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Connecting the past and the future, the Connected collection incorporates a sleek design with innovative functionalities. The first Swiss smartwatch of its kind, this timepiece keeps up with your everyday needs and is digitally tailored to you to monitor your health.

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The TAG Heuer Autavia was carefully crafted for the adventurer. The free spirit that likes to live life in the fast lane, the TAG Heuer Autavia chronograph was the first dashboard timer. This collection combines automobile and aviation inspiration to construct a timepiece to accompany you on every adventure.

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TAG Heuer Edinburgh Boutique


TAG Heuer Glasgow Boutique

TAG Heuer Buying Guide

History of TAG Heuer

At only 20 years of age, in 1860 Edouard Heuer began his watchmaking workshop in the Swiss Jura. To this day his founding pillars of, precision, technical advances and design are still paramount to TAG Heuer. Known for the introduction of the Mikrograph in 1916, it's no surprise that TAG Heuer has been sponsoring Formula 1 teams since the 1970s and their highly accurate and functional movements have linked them to the world of sport. The introduction of the first luxury and ever-popular, Connected watch in 2015 demonstrated the brand's unique spirit, and unwavering quest to push boundaries. At Laings, we have an impressive selection of watches for men and women from one of the world's most iconic Swiss-made watch manufacturers, TAG Heuer.

TAG Heuer is available to purchase online or in our EdinburghGlasgowCardiff, or Southampton showrooms.