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New Generation Model
Aquaracer Professional 300
Announced at Watches and Wonder, TAG Heuer goes beyond the edge with the Aquaracer Professional 300, a luxury tool watch that connects us to the seas and continues a legacy that began more than 40 years ago.
Discover NowTAG HEUER CONNECTED GOLF EDITION
Swiss luxury watch brand TAG Heuer has revamped the popular Golf Edition of its Connected watch.
Shop NowTAG Heuer Monaco Green Dial Limited Edition
New Launch
Introducing the latest addition to the iconic TAG Heuer Monaco collection, the TAG Heuer Monaco Green Dial, celebrating this year’s Grand Prix de Monaco Historique, of which TAG Heuer is the Official Sponsor. This timepiece, a limited edition of 500 pieces, will captivate watch enthusiasts with its colour, a deep green, a unique and modern version of a maverick design.
Discover the CollectionCarrera
The TAG Heuer Carrera model was launched at the Basel fair in 1963 under the leadership of Jack Heuer, inspired by motor racing it takes the name ‘Carrera’ from the Spanish word for race. Just as exciting as the race that inspired it, the Carrera collection pieces are available in a variety of striking straps and metals to suit your own daring personality. Originally designed for professional race car drivers, it is the perfect range for anyone who lives life in the fast lane.
DISCOVER MORELatest TAG Heuer Ambassador Announcements
Professional Tennis Player Naomi Osaka
TAG Heuer's newest brand ambassador, Naomi, three-time Grand Slam singles champion and the first Asian female tennis player to hold the number 1 ranking, has become one of the most explosive and influential tennis players in the world.
British Proffesional Golfer Tommy Fleetwood
TAG Heuer has also welcomed five-time European Tour Winner, British Golfer Tommy Fleetwood as a Global Ambassador and the new face of the TAG Heuer Connected Golf Watch.