The Laings Journal

TAG Heuer Buying Guide

TAG Heuer has been a leader in the Swiss watchmaking industry since 1860, committed to combining luxury and technological innovation with the world of sport. Fusing precision timekeeping with motorsports makes for the perfect marriage of luxury advanced timepieces for the watch and sports lover alike. At Laings, we are here to help guide you on your journey to selecting the perfect TAG Heuer timepiece. We are proud to carry the Maison’s most sought-after collections, including the TAG Heuer Formula 1, TAG Heuer Aquaracer, TAG Heuer Carrera, TAG Heuer Monaco and TAG Heuer Connected. Discover the TAG Heuer Buying Guide.

TAG Heuer Formula 1

Since 2016, TAG Heuer has been the official timekeeper and partner of the Oracle Red Bull Racing Formula 1 team, accompanying all its successes until the final historic performances in 2022, winning the drivers' and constructors' world championships. The history of the TAG Heuer Formula 1 watch dates to 1986, when it was created to celebrate TAG Heuer’s affinity with motorsports and Formula 1. Evolving from simple fibreglass watches, the collection is now renowned for its fun variety of colours and styles including the Formula 1 Special Edition Red Bull collection and Formula 1 Senna Special Edition collection. These special timepieces combined with state-of-the-art automatic movements are perfect for the sports enthusiast.

Image caption: TAG Heuer Formula 1

TAG Heuer introduced its much-loved Aquaracer collection in 2004, inspired by their early dive watch collections. The Aquaracer was born as the fourth generation of the 2000 series dive watches. The next generation of Aquaracer was introduced in 2009, offering impressive 300 metre diving depth capabilities. The collection is instantly recognisable for its 12-facet bezel with built-in riders for easy turning. The Aquaracer Professional 200 and new-generation Aquaracer Professional 300 that we know today has advanced into a stylish, luxury tool watch which is equipped for explorers and divers alike. The sleek design features make this collection perfect for styling from day to night without compromising on durability.

Image caption: TAG Heuer Aquaracer

The TAG Heuer Carrera, Carrera translating to ‘race’, was created as the go-to timepiece for motorsports enthusiasts - as its name would suggest. The TAG Heuer Carrera model was launched at the Basel fair in 1963 under the leadership of Jack Heuer. Watches in this collection are available with Quartz or Automatic movements and include complications and features such as Chronograph functions, Tachymeter scales and date windows. The Carrera collection was constructed with sleek design features in mind, minimising the complications on the dial without limiting the capabilities of the timepieces. This has made for a fashion forward timepiece adored by ladies and men with an array of coloured dials available.

Image caption: Heuer Carrera

The TAG Heuer Monaco is instantly recognisable for its distinct square shape. First introduced in 1969, it was one of the first collections to feature a bold square design in the Swiss-watchmaking industry and the very first waterproof, automatic chronograph in a square case. The first Monaco was water-resistant to 100 metres, setting the foundations that this collection would join TAG Heuer’s sports watch collections. The most significant advances in the collection include variations in dials, cases, and transparent case backs. The ethos remains that the TAG Heuer Monaco collection is made for the unique watch enthusiasts seeking bold allure in their everyday lives.

Image caption: TAG Heuer Monaco

TAG Heuer made history when they created the impressive TAG Heuer Connected collection in 2015, the first luxury Swiss smartwatch of its kind. Connecting the past and the future, the Connected collection incorporates slick designs with innovative functionalities. Presented as a sports watch, the TAG Heuer Connected watch is tailored to you, able to monitor your health and digital life. Link it with your smartphone to enjoy personalised statistics, fitness tips and create your own workout. This collection is perfect for those with an active lifestyle seeking the perfect everyday watch that adds to your look.

Image caption: TAG Heuer Connected

Frequently Asked Questions:

How long does TAG Heuer service take?

A complete TAG Heuer service at Laings currently takes approximately 12 weeks and maintenance service takes approximately 5 weeks.

How do I check my TAG Heuer warranty?

The Tag Heuer Limited International warranty is valid for 24 months from the date of purchase and is for any manufacturing defect. However, certain models are eligible for the three-year warranty extension to give you a total of 5 years warranty. All models powered by a manufacture movement (Heuer 02, Heuer 02T, TH 20-00, TH20-06, TH20-08, TH 20-09, TH 30-00, TH 31-00, TH 50-00) and purchased from April 1st, 2020, are eligible.

Are TAG Heuer watches waterproof?

TAG Heuer water resistant diving watches can be worn underwater. This included models in the TAG Heuer AquaracerTAG Heuer AutaviaTAG Heuer CarreraTAG Heuer Formula 1TAG Heuer Link and TAG Heuer Monaco. For best results, ensure the crown is fully pushed in or screwed down against the case to preserve its water-resistance. Leather straps are not advisable for underwater use. You should refer to the care details for your own individual watch model before wearing it underwater.

Who wears TAG Heuer watches?

TAG Heuer timepieces are adored by celebrities as much as they are by us. Some famous faces you may have seen recently sporting TAG Heuer watches include Leonardo DiCaprio wearing his TAG Heuer Monaco, Brad Pitt wearing his TAG Heuer Carrera, Cameron Diaz wearing her TAG Heuer Formula 1, Uma Thurman in her TAG Heuer Aquaracer and of course TAG Heuer global ambassador and man of the minute, Ryan Gosling.