The Laings Journal
Julia Roberts, the personification of the perfect smile, brings to life Chopard’s “Joie De Vivre” philosophy in the launch of 2021’s Happy Diamonds campaign. Discover the latest chapter in Chopard’s free-spirited history and why Julia Roberts was chosen to be the definitive ambassador of joy.
"Diamonds are happier when they are free" – Karin Scheufele. Conveying a universal message, Happy Diamonds reflected the spirit of the times, taking inspiration from the lightness and freedom of a waterfall. Chopard's artisans drive the creativity that has set the brand apart for generations and is deeply present within the new Happy Diamonds campaign.
Origins of Happy Diamonds
Happy Diamonds were born in the Chopard workshops in the 1970s, when designer Ronald Kurowski sought to reproduce - with jewellery - the magic of sunbeams playing across a waterfall. Over 40 years later, Artisan Lorena keeps the vision alive as she choreographs diamonds, delicately protecting them between two sapphire crystals and allowing the space for them to dance freely. Thus, the diamonds become the stars of the show, using the dial as their stage to express themselves.
The Rebirth of Happy Sport
Chopard presents Happy Sport the First: two limited-edition re-releases of the very first watch presented when the collection was launched. Each piece honours the iconic original design thanks to the legendary dancing diamonds and its "pebble-link" bracelet. However, not without inspiring innovation, the Happy Sport has been reinvented in a Lucent Steel AA23 case in 33mm inspired by the principles of the golden ratio and features a 09.01-C movement with automatic winding.
Julia Roberts Chooses the Happy Sport Watch
For years, filmmakers and audiences around the world have fell under the spell that is Julia Roberts’ smile. Two icons collide as passionate film-lover Caroline Scheufele asks Julia Roberts to embody the face of the Happy Sport woman.
To personify the ‘joie de vivre’ of dancing diamonds, Caroline was convinced there was only one person for the role. "It was her and nobody else! Julia Roberts was the only person I felt could convey the spirit that I see in Happy Sport." Charmed by the bold and free spirit of the Happy Sport creations, Julia Roberts said: "I am honored to be collaborating with Chopard on the Happy Sport watch, one of the most iconic and desirable models in the industry."
Thank you for taking the time to read about Chopard Happy Diamonds 2021. Follow our latest news on Twitter, Facebook, Instagram, YouTube and Pinterest, or if you have any questions, please pop us an email at [email protected].