Inside Panerai - Go Big or Go Home

Panerai's style is big and bold and instantly recognisable, with cushion shaped cases that are never smaller than 40mm. But this style is not simply art for art's sake, their unique look comes from functional and practical roots. Highly readable, with large dials and luminosity, Panerai created their designs to meet the demanding requirements of the Italian Navy.

Since the start of the 20th century Panerai have continually evolved their designs without straying far from their origins, perfecting rather than expanding. Today their range includes just 4 collections - the Radiomir, the Radiomir 1940, the Luminor and the Luminor 1950 - all distinctive for their readability and durability, and all resolutely Panerai.

This bold style is perfect for the larger gent, where something dainty just won't do, and celebrity fans of the brand include Sylvester Stallone and Chris Pratt. However thanks to the perfect finish and certain elegance of their designs, they are never overpowering. In our experience they are never bulky on the wrist. They may be considered a men's brand, but these watches are ideal for any woman looking for a statement piece, and female fans include supermodel Heidi Klum. The recent addition of coloured straps adds an element of fun and plenty of options for personalisation.

Below are a few of our favourite models. You can browse our collection online, but a Panerai should be worn to be truly appreciated. Visit us in store to see what we mean.