Founded in Florence in 1860 as a workshop, shop and school of watch-making for many decades Panerai supplied the Italian Navy specialist diving corps with precision instruments created for deep underwater use. Building on this heritage, Panerai watches are known for their unparalleled legibility and luminosity in the dark. In 1997 the brand was acquired by the Richemont Group and launched in the international market. Today, Panerai develops and crafts its movements and watches at its Neuchatel manufacture, combining Italian design flair and history with Swiss Horological expertise.

New Lines

Watches and Wonders 2021

At Watches and Wonders, Panerai announces commitments towards an even more sustainable future based on a circular use of natural resources in its 2021 new releases.

Through innovative and pioneering practices, Panerai leads the watchmaking industry for its commitment towards sustainability. Beginning with the necessary certifications to improve the timepieces' quality and design characteristics, Panerai has now reached an unprecedented milestone in the watchmaking industry for recycled-based materials. 

Discover Now

Featured product

Panerai Luminor Piccolo Due Watch 38mm PAM01123

The astounding Panerai Luminor Piccolo Due Watch, featuring an AISI 316L 38mm polished steel case and beautiful blue sun-brushed with luminous Arabic dial with numerals and hour marker.

Panerai’s Luminor is a testament to their illustrious history of experimentation. Panerai is providing the perfect combination of elegance and durability, an eclectic expression of Italian taste.

Discover the timepiece

The first entertaining watches program inspired by broadcasting networks!


Panerai introduces PAMCAST, a new digital storytelling program that will take you on a captivating journey through the Panerai universe. The PAMCAST editorial platform offers one-of-a-kind experiences, which ranges from virtual expeditions to voyages through Panerai’s riveting history to curated travel guides to the world’s most exquisite locales. 


The Choice of Champions!

Panerai Luna Rossa

Tides, and tastes, may change, but heroics endure. The Panerai Luna Rossa Collection was designed for the Luna Rossa Challenge Team, Challenger of Record of the 36th America’s Cup, and has established itself as the ultimate sportsman’s watch. A superlative blend of resilience and perseverance, these editions have all the makings of a champion.


Survival Instruments


Panerai introduces a real instrument for survival: A professional underwater watch with phenomenal technical characteristics and a distinctly military appearance. The Panerai Submersible Marina Militare Carbotech™ model boasts a 47mm case crafted from carbotech, a material based on carbon fibre which was introduced into the world of high-quality watchmaking by Panerai. It is both lighter than titanium and stronger than stainless steel. These robust watches are created to endure the demands of professional diving and have supplied precision and reliability to the Italian Navy. Solid and strong, with unrivalled visibility even at great depths and a uniquely distinctive appearance: Submersible watches are professional divers watches presenting an innovative technical solution.

Discover the collection

View the Collections

Should you wish to view our Panerai collections after browsing online please visit us at our Glasgow or Edinburgh showrooms.

Our highly trained team will welcome you into our exquisite showrooms to take you through current collections and assist with any enquiries.  At Laings, no appointments are necessary, we will always have a specialist available to help.



Now you have purchased your Panerai watch from Laings, taking steps towards protecting your trusted timepiece for the future is important. Due to the technical precision, durability and unwavering reliability of their watches, Panerai invites you to register with Pam.Guard, providing you with an extended international Limited Warranty for up to 8 years after purchase, giving the added confidence in the aftercare service of your Panerai watch.



Panerai watches are known for their unparalleled legibility and luminosity in the dark. While supplying the Italian Navy with specialist diving corps and precision instruments the team understood the requirement for luminosity and after much research and development Officine Panerai developed "Radiomir" and a patent was filed in 1916. Reminiscent of the Radiomer collection, but featuring the additional highly distinctive crown protecting bridge is the Luminor Collection. A favourite among Panerai lovers due to the instantly recognisable feature. Offering a luxury selection of dress, sports and divers watches it's no surprise that this is a desirable choice by many.