Founded in Florence in 1860 as a workshop, shop and school of watch-making for many decades Panerai supplied the Italian Navy specialist diving corps with precision instruments created for deep underwater use. Panerai watches are known for their unparalleled legibility and luminosity in the dark. In 1997 the brand was acquired by the Richemont Group and launched on the international market. Today Panerai develops and crafts its movements and watches at its Neuchatel manufacture. They are combining Italian design flair and history with Swiss Horological expertise.

Panerai Luminor Base Logo

Summer Essentials

Add a splash of colour to your summer look with the Panerai Luminor Base Logo models. A sports watch with a striking, minimalist design, this model’s only decorative element is the OP logo on the dial; all the other details are purely functional, faithful to the history of Panerai. With its powerful, distinctive identity, these models are the ultimate summer sophistication for your wrist this season and with a variation of NATO straps available, you can update and change the look of your timepiece to match your style!

Discover More

The first entertaining watches program inspired by broadcasting networks!


Panerai introduces PAMCAST, a new digital storytelling program that will take you on a captivating journey through the Panerai universe. The PAMCAST editorial platform offers one-of-a-kind experiences, which ranges from virtual expeditions to voyages through Panerai’s riveting history to curated travel guides to the world’s most exquisite locales. 


The Choice of Champions!

Panerai Luna Rossa

Tides, and tastes, may change, but heroics endure. The Panerai Luna Rossa Collection was designed for the Luna Rossa Challenge Team, Challenger of Record of the 36th America’s Cup, and has established itself as the ultimate sportsman’s watch. A superlative blend of resilience and perseverance, these editions have all the makings of a champion.


Survival Instruments


Panerai introduces a real instrument for survival: A professional underwater watch with phenomenal technical characteristics and a distinctly military appearance. The Panerai Submersible Marina Militare Carbotech™ model boasts a 47mm case crafted from carbotech, a material based on carbon fibre which was introduced into the world of high-quality watchmaking by Panerai. It is both lighter than titanium and stronger than stainless steel. These robust watches are created to endure the demands of professional diving and have supplied precision and reliability to the Italian Navy. Solid and strong, with unrivalled visibility even at great depths and a uniquely distinctive appearance: Submersible watches are professional divers watches presenting an innovative technical solution.

Discover the collection

View the Collections

Should you wish to view our Panerai collections after browsing online please visit us at our Glasgow or Edinburgh showrooms.

Our highly trained team will welcome you into our exquisite showrooms to take you through current collections and assist with any enquiries.  At Laings, no appointments are necessary, we will always have a specialist available to help.



Now you have purchased your Panerai watch from Laings, taking steps towards protecting your trusted timepiece for the future is important. Due to the technical precision, durability and unwavering reliability of their watches, Panerai invites you to register with Pam.Guard, providing you with an extended international Limited Warranty for up to 8 years after purchase, giving the added confidence in the aftercare service of your Panerai watch.



Panerai watches are known for their unparalleled legibility and luminosity in the dark. While supplying the Italian Navy with specialist diving corps and precision instruments the team understood the requirement for luminosity and after much research and development Officine Panerai developed "Radiomir" and a patent was filed in 1916. Reminiscent of the Radiomer collection, but featuring the additional highly distinctive crown protecting bridge is the Luminor Collection. A favourite among Panerai lovers due to the instantly recognisable feature. Offering a luxury selection of dress, sports and divers watches it's no surprise that this is a desirable choice by many.