Customer Service
New Lines
Watches and Wonders 2021
At Watches and Wonders, Panerai announces commitments towards an even more sustainable future based on a circular use of natural resources in its 2021 new releases.
Through innovative and pioneering practices, Panerai leads the watchmaking industry for its commitment towards sustainability. Beginning with the necessary certifications to improve the timepieces' quality and design characteristics, Panerai has now reached an unprecedented milestone in the watchmaking industry for recycled-based materials.
Discover NowFeatured product
Panerai Luminor Piccolo Due Watch 38mm PAM01123
The astounding Panerai Luminor Piccolo Due Watch, featuring an AISI 316L 38mm polished steel case and beautiful blue sun-brushed with luminous Arabic dial with numerals and hour marker.
Panerai’s Luminor is a testament to their illustrious history of experimentation. Panerai is providing the perfect combination of elegance and durability, an eclectic expression of Italian taste.
Discover the timepieceThe first entertaining watches program inspired by broadcasting networks!
PAMCAST
Panerai introduces PAMCAST, a new digital storytelling program that will take you on a captivating journey through the Panerai universe. The PAMCAST editorial platform offers one-of-a-kind experiences, which ranges from virtual expeditions to voyages through Panerai’s riveting history to curated travel guides to the world’s most exquisite locales.
EXPLOREThe Choice of Champions!
Panerai Luna Rossa
Tides, and tastes, may change, but heroics endure. The Panerai Luna Rossa Collection was designed for the Luna Rossa Challenge Team, Challenger of Record of the 36th America’s Cup, and has established itself as the ultimate sportsman’s watch. A superlative blend of resilience and perseverance, these editions have all the makings of a champion.
DISCOVER THE COLLECTIONSurvival Instruments
Submersible
Panerai introduces a real instrument for survival: A professional underwater watch with phenomenal technical characteristics and a distinctly military appearance. The Panerai Submersible Marina Militare Carbotech™ model boasts a 47mm case crafted from carbotech, a material based on carbon fibre which was introduced into the world of high-quality watchmaking by Panerai. It is both lighter than titanium and stronger than stainless steel. These robust watches are created to endure the demands of professional diving and have supplied precision and reliability to the Italian Navy. Solid and strong, with unrivalled visibility even at great depths and a uniquely distinctive appearance: Submersible watches are professional divers watches presenting an innovative technical solution.
Discover the collection
Submersible
Luminor
Luminor Due
Radiomir
EXTEND YOUR WARRANTY UP TO 8 YEARS
PAM.GUARD
Now you have purchased your Panerai watch from Laings, taking steps towards protecting your trusted timepiece for the future is important. Due to the technical precision, durability and unwavering reliability of their watches, Panerai invites you to register with Pam.Guard, providing you with an extended international Limited Warranty for up to 8 years after purchase, giving the added confidence in the aftercare service of your Panerai watch.
REGISTER YOUR PANERAI