Chopard brings so many art forms and talents together in their timepieces for women, with-out-of this world designs and motifs. Women’s watches are meant to attract attention, both from the wearer, and her audience and Chopard’s collection of watches for women are doing exactly that with each of these watches being undeniably luxurious and feminine. With the transition of Chopard to Louis-Ulysse’s son Paul-Louis, a wind of change swept through the family business. In 1937 he took the far-sighted step of relocating Chopard to Geneva, the internationally renowned capital of Haute Horlogerie, or Fine Watchmaking, thereby bringing it closer to its cosmopolitan clientele. Chopard became known for producing exceptionally accurate watches with a high degree of technical sophistication.