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Rolex DATEJUST 31 Oyster, 31 mm, white gold and diamonds M278289RBR-0019

Rolex

Datejust 31

Oyster, 31 mm, white gold and diamonds

M278289RBR-0019

Model Availability
Rolex Datejust 31 M278289RBR-0019 watch front facing
Rolex Datejust 31 M278289RBR-0019 watch on side
Rolex Datejust 31 M278289RBR-0019 watch in box
Rolex Datejust 31 M278289RBR-0019 watch on tray
Rolex Datejust 31 M278289RBR-0019 watch front facing Rolex Datejust 31 M278289RBR-0019 watch on side Rolex Datejust 31 M278289RBR-0019 watch in box Rolex Datejust 31 M278289RBR-0019 watch on tray
Rolex Datejust 31 M278289RBR-0019 watch on wrist
Reference
278289RBR
Model Case
Oyster, 31 mm, white gold and diamonds
Bezel
Set with diamonds
Movement
Perpetual, mechanical, self-winding
Water Resistance
Waterproof to 100 metres / 330 feet
Calibre
2236, Manufacture Rolex
Power Reserve
Approximately 55 hours
Bracelet
President, semi-circular three-piece links
Dial
Aubergine set with diamonds
Certification
Superlative Chronometer (COSC + Rolex certification after casing)

AUBERGINE DIAL

The sunray finish creates delicate light reflections on many dials in the Oyster Perpetual collection. It is obtained using masterful brushing techniques that create grooves running outwards from the centre of the dial. Light is diffused consistently along each engraving, creating a characteristic subtle glow that moves depending on the position of the wrist.
Once the sunray finish has been completed, the dial colour is applied using Physical Vapour Deposition or electroplating. A light coat of varnish gives the dial its final look.

DIAMOND-SET BEZEL

Gem-setters, like sculptors, finely carve the precious metal to hand-shape the seat in which each gemstone will be perfectly lodged. With the art and craft of a jeweller, the stone is placed and meticulously aligned with the others, then firmly secured in its gold or platinum setting. Besides the intrinsic quality of the stones, several other criteria contribute to the beauty of Rolex gem-setting: the precise alignment of the height of the gems, their orientation and position, the regularity, strength and proportions of the setting as well as the intricate finishing of the metalwork. A sparkling symphony to enhance the watch and enchant the wearer.

18 CT WHITE GOLD

By operating its own exclusive foundry, Rolex has the unrivalled ability to cast the highest quality 18 ct gold alloys. According to the proportion of silver, copper, platinum or palladium added, different types of 18 ct gold are obtained: yellow, pink or white. They are made with only the purest metals and meticulously inspected in an in-house laboratory with state-of-the-art equipment, before the gold is formed and shaped with the same painstaking attention to quality. Rolex's commitment to excellence begins at the source.

Rolex Watchmaking

Model availabilty

All Rolex watches are assembled by hand with the utmost care to ensure exceptional quality. Such high standards naturally restrict Rolex production capacity and, at times, the demand for Rolex watches outpaces this capacity.

Therefore, the availability of certain models may be limited. New Rolex watches are exclusively sold by Official Rolex Retailers, who receive regular deliveries and independently manage the allocation and sales of watches to customers.

Laings is proud to be part of the worldwide network of Official Rolex Retailers and can provide information on the availability of Rolex watches.

HOW TO SET YOUR DATEJUST 31

Synonymous with excellence and reliability, Rolex watches are designed for everyday wear, and depend-ing on the model, perfectly suited for a wide range of sports and other activities. Built to last, these time-pieces are characterized by their distinctive and time-less aesthetics. The Oyster Perpetual Datejust 31 is the expression of everlasting appeal. Learn more about this watch and how to set the time and date by watch-ing the video.

Any day can leave a lasting mark on our lives and set the stage for new aspirations. Since its creation in 1945, the Datejust has continued to reinvent itself while symbolizing Rolex’s definition of classic elegance. A milestone in watchmaking history, it was the first self-winding waterproof chronometer wristwatch to feature a window displaying the date. Magnified by the Cyclops lens, these numbers are a reminder that though 24 hours mark a day, it’s on us to make those a date to remember.

ROLEX DATEJUST

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