Shop Serene Waters - 2026 Summer Campaign

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Diamond Jewellery

A curated edit of timeless classics, the Laings Diamonds collection is renowned for its unparalleled commitment to quality. Every stone that graces the layers of these pieces of jewellery is hand-selected by our experts; only 3% of the diamonds inspected are deemed worthy of appearing in Laings Diamonds Collection. A true dedication to the craft that we have served for over 180 years.

Women wearing diamond tennis bracelet, oval engagement ring and diamond eternity ring

Summer Diamond Jewellery

Inspired by the movement of the sea and sunlight on water, the Serene Waters campaign pairs luminous diamond jewellery with beautifully crafted designs.

Discover the Campaign
Women wearing a gold diamond halo engagement rings and matching necklace

Family Collection

5 signature diamond jewellery collections designed by Laings Jewellery Designers. Each collection is inspired by a unique muse, blending timeless elegance with modern craftsmanship.

Explore the Family Collection
Women wearing gold oval engagement ring with diamond shoulders

Diamond Engagement Rings

Begin the next chapter of your love story with Laings handcrafted diamond engagement rings. Classic designs are paired with intricate craftsmanship to create a style for everyone.

Explore Diamond Engagement Rings
What is diamond jewellery?

Diamond jewellery is the combination of individual diamonds set within a precious metal. Diamonds are one of the most popular and sought-after gemstones. 

Why is diamond used in jewellery?

Due to their versatile ability and variations in the 4 Cs, diamonds have been used in jewellery for centuries. Its high refractive index makes for a pleasant and sparkling appearance within jewellery.

Which diamond is best for jewellery?

Overall, a diamond graded flawless in clarity is the best diamond you can buy, however, they are expensive within jewellery pieces. A wide range of jewellery is made from diamonds graded VVS to SI, and each diamond has its own unique profile so it's best to consider the 4 Cs when purchasing a piece of diamond jewellery.

Can you wear a diamond necklace everyday?

Diamond jewellery from Laings is designed to be worn and treasured. Lots of people prefer to wear their diamond pieces every day or keep them for a special occasion. Your jewellery is personal and special to you, so wear them as often or as little as you wish!

What is diamond clarity and colour?

Diamond clarity refers to the purity and rarity of each individual stone, grading its visibility of characteristics such as inclusions. Colour refers to the natural tint of a diamond. Most are white in appearance however may have slight discolouration due to being a natural stone. These tests are done under 10x magnifying, to ensure each diamond is accurately graded.

Are diamond earrings a good investment?

Diamond earrings are one of the most popular investments, thanks to their versatile designs, an opportunity to be worn more often than other types of diamond jewellery and extensive selection. Diamond earrings also make a lovely gift to celebrate birthdays, graduations and other events.

Are Laings diamonds certified?

A diamond certificate is the best way to ensure the quality of your diamonds. At Laings, we use the IGI (International Gemological Institute), GIA (Gemological Institute of America) and the HRD (Hoge Raad voor Diamant) to certify our diamonds. These are the main laboratories in the diamond industry and all have excellent reputations and standards.

How to clean diamond jewellery?

There are various home remedies to cleaning diamond jewellery, however, Laings recommends a simple and effective method done often; pop into any of our stores to request a clean check and polish. We'll carefully inspect your jewellery, clean and polish it to look as close to new as possible. 

How to take care of diamond jewellery?

Taking care of diamond jewellery is essential to ensure your piece sparkles forever. Regular cleaning is recommended while storing your pieces in a clean and dry environment will help prevent rusting and limit dust/dirt from becoming trapped.

How to store diamond jewellery?

It is best to store diamond jewellery in the original jewellery box you received the piece in. If this is not available, Laings retails a beautiful selection of WOLF jewellery boxes both in-store and online. The range includes classic and contemporary designs in a wide selection of sizes from travel pouches to decorative dressing table boxes.

A model wearing an 18ct yellow gold diamond engagement ring, with a diamond-set wedding band.
A model wears a lab-grown diamond set with marquise cut lab grown diamonds.