IWC Schaffhausen is proud to release “Born of a Dream: A Man of the Future”. The latest instalment in the ambitious short films project tells the story of the brands’ founder, Florentine Ariosto Jones. Here we explore the short films and the inspiration behind it. The short films are available to watch on our blog below.
READ THE BLOGIWC has introduced the new Portugieser Yacht Club Chronograph Edition “Orlebar Brown” in collaboration with the clothing brand Orelbar Brown. The new nautical chronograph timepiece, crafted from stainless steel with a marine-blue dial, presented on an elegantly-proportioned case is the perfect watch for adventurous sailing experiences and relaxing on the beach or by the pool this summer!
DISCOVERThe IWC Portugieser was introduced in 1939, after two Portuguese businessmen – Rodrigues and Teixeira – paid a visit to the IWC manufacture in Schaffhausen with an unusual request. They wanted all the precision of a marine chronometer in a wristwatch format. The Portugieser collection is one of the oldest and best-known watches from IWC and today the original, clearly organized dial with the simple design remains and unrivalled style icon. Each piece is this collection features the iconic railway-track style chapter ring along the rim of the dial, simple Arabic numerals and slim Feuille hands.
Explore the collectionTaking inspiration from the simplistic design of the 1970’s pocket watch, IWC created the Portofino, the ‘pocket-watch-style wristwatch’. Adored by both men and women, the collection is one of the brands most successful families. Elegance, minimalistic and classic are just a few ways to describe this timeless collection.
SHOP THE COLLECTION