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The Laings Journal

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The Panerai Roadshow - 7th May 2015

As Edinburgh’s only Panerai stockist we are delighted to present an exclusive exhibition of Panerai’s SIHH 2015 models, in store for one day only on 7th May 2015.

Offering a blend of Italian design, Swiss technology and a passion for the sea, Officine Panerai is world renowned for its design, innovation and history dating back more than 150 years. Born in Florence in 1860, this luxury watch manufacturer – which supplied measurement and precision instruments to the Italian Navy in the nineteen hundreds – is one of today’s finest watchmakers and international brands.

We love this brand for its unique design that always stays true to its roots. Simple, classic styling is coupled with impressive craftmanship and attention to detail, modern techniques perfectly complementing their military heritage. Never mass produced yet instantly recongnisable, it's no surprise Panerai have such a dedicated following.

On the 7th May we are offering an exclusive opportunity to view some of the models released at SIHH (the Salon Internationale de la Haute Horlogerie, a showcase of the finest watchmaking brands) earlier this year.

Highlights will include the Luminor Submersible 1950 3 Days Chrono Flyback Automatic Titanio, a robust and sporty watch with great personality and the purest Panerai identity. A real diver’s watch, we love the titanium bezel and enhanced readability.

We are also looking forward to the Luminor 1950 3 Days Chrono Flyback Automatic Ceramica, a classic design and sophisticated technology in a black ceramic case. Up to five times harder than steel but substantially lighter, this is the perfect watch for an active lifestyle.

There will also be other brand new, exclusive, as yet unreleased watches, as well as the current collection, so this really is an unmissable opportunity for anyone with an interest in Panerai or watchmaking in general. With their solid build and their fine finishing, a Panerai really needs to be worn on your wrist to be truly appreciated.

The collection will be in store for one day only, available to view all day, with Prosecco and antipasti served from 6pm to 8pm. If you want the chance to be among the first to see this collection, and to get up close and personal with this dynamic brand, RSVP to [email protected] or call us on 0131 225 4513 to find out more.