The Laings Journal

Laings Unveils TAG Heuer Boutique in Edinburgh

Laings are thrilled to announce the unveiling of the exquisite new TAG Heuer showroom in Edinburgh


On Friday the 15th of March, Edinburgh welcomed a new addition to Multrees Walk in the form of a dedicated TAG Heuer boutique. The new store follows the successful launch of Scotland's first mono-brand TAG Heuer boutique, which opened on Glasgow's Buchanan Street in September. Building on the presence of Laings in Edinburgh, the new boutique is committed to immersing clients into the world of TAG Heuer, hosting the Maison's latest pieces including the iconic TAG Heuer Carrera Collection.

Image caption: Interior

The boutique features a wall mounted, 3D Porsche sculpture showcasing the long-lasting partnership between the iconic brands. Created by local artist, Katy Sawrey, the sculpture incorporates her trademark vibrant interpretation of the Scottish landscape and unique style, complementing the brand’s bold offer and nodding to its racing heritage.

Stuart McDowell, managing director of Laings, said: “The opening of our Edinburgh mono-brand boutique is not only a testament to our strengthening partnership with TAG Heuer, but further demonstrates Laings investment into the trend of mono-brand boutiques, which offer a focused, more immersive experience that many of our clients look for.  
“We are proud to introduce Edinburgh to a new, state-of-the-art retail destination, with our interactive display area alongside the excellent customer service and diverse offering clients have come to expect from the Laings and TAG Heuer names.” 

Rob Diver, managing director of  TAG Heuer UK and Ireland, said: “Following the success of our previous TAG Heuer boutique in partnership with Laings, it was only natural to expand into Scotland’s capital with them - we look forward to homing TAG Heuer in the prime location of Multrees Walk and seeing where this valued partnership will take us next.”  

We invite you to explore the world of  TAG Heuer today.

Explore TAG Heuer with Laings.

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