Inside TAG Heuer

Set in the grounds of Goodwood House in Sussex from June 25^th to 28^th, the event will be a playground of motor racing madness, exhibiting legendary super cars from around the world.

And of course these super cars go very, very fast, which is where TAG Heuer come in. They will be providing up-to-the-millisecond timing information of all the races, the highlight of which being the famous 1.16mile Hillclimb, a challenging white-knuckle course through the estate. The record was set at 41.6 seconds by Nick Heidfeld in 1999 and the contest is a truly inspiring display of performance, power and pace.

You can find about more about the Goodwood Festival of Speed here.

TAG Heuer’s motor racing credentials go back a lot further though.

In 1963 TAG Heuer launched the Carrera, the first chronograph specifically designed for professional drivers, inspired by the legendary Carrera Panamericana Mexico Road Race. Their racing pedigree was cemented in 1971 when actor Steve McQueen wore a TAG Heuer Monaco in the classic racing film Le Mans. In 1985 they teamed up with McLaren to form one of the longest running partnerships  in Formula One history.

Now, with their focus firmly on the future, they are also Formula E’s founding partner and official timekeeper, bringing together motor racing and entertainment with a commitment to sustainability.

Below are a few of our favourite motor racing inspired time pieces. You can browse and buy our full collection in store or online.

Probably the most iconic watch TAG Heuer have ever made, worn by Steve McQueen in the film Le Mans in 1971. It is also now known as the Heisenburg watch from Breaking Bad. Its appeal comes from its square case, blue dial and Calibre 12 Chronograph movement.

Ladies Formula 1

The Formula 1 range is inspired by TAG Heuer's official relationship with the McLaren Formula 1 team. The ladies models offer a blend of high-performance and glamour, combining ceramic, steel and diamonds for a chic yet sporty look.

Carrera Calibre 6 COSC

Born in 1963, the Carrera collection is inspired by the legendary Carrera Panamericana road race. With its distinctive vintage Heuer design and a comfortable 39mm, this new COSC certified Calibre 6 model with its metallic blue inner bezel and perforated blue calfskin strap is the perfect blend of fashion and function.