Founded in 1860, Chopard remains an independent, family-owned Maison celebrated for blending traditional watchmaking craftsmanship with modern creativity. The brand creates timepieces that are both technically refined and visually striking. Whether you're a seasoned collector or new to the world of luxury watches, this guide will help you explore Chopard’s most iconic collections.
The Laings Journal
Chopard Watch Buying Guide
Why Choose Chopard?
Chopard is more than a watchmaker, it is an artisan of emotions. Each timepiece is crafted entirely in-house, from initial concept to final assembly, upholding the highest standards of quality and authenticity. With every watch carrying its own distinct personality, we invite you to explore the collections and discover the perfect piece to suit your style.
L.U.C
The L.U.C collection represents the pinnacle of Chopard’s watchmaking expertise, featuring intricate complications, COSC-certified movements, and refined aesthetics. These timepieces reflect the highest standards of Swiss watchmaking, every stage of production is carried out at Chopard’s Geneva and Fleurier workshops, ensuring exceptional precision and quality.
Happy Diamonds
In 1976, Chopard’s artisans introduced the Happy Diamonds concept diamonds that are “happier because they are free". These signature floating diamonds, dancing between sapphire crystals, evoke the lightness of a waterfall. Playful yet luxurious, Happy Diamonds watches celebrate femininity, freedom, and the joyful spirit of the Maison.
Mille Miglia
Born from Chopard’s long-standing partnership with the legendary Mille Miglia race, this line fuses vintage automotive aesthetics with advanced Swiss engineering. With bold dials, tachymeter bezels, and robust cases, Mille Miglia watches are designed for high performance and enduring style. Inspired by motorsport heritage, they merge precision engineering with mechanical artistry to capture the essence of classic racing.
Happy Sport
Launched in 1993, Happy Sport was the first watch to combine diamonds with a stainless steel case, a bold innovation that redefined luxury sports watches. Today, it remains one of the most recognisable and desirable models in the industry. Bridging haute horlogerie with contemporary flair, the collection features floating diamonds and sporty silhouettes, offering a versatile and visually captivating expression of modern elegance.
Alpine Eagle
Crafted from Chopard’s exclusive Lucent Steel™, the Alpine Eagle offers a fresh reinterpretation of the classic St. Moritz watch. Its textured dial and integrated bracelet reflect a bold expression of strength and sustainability. Inspired by the majesty of the Alps and the keen vision of the eagle, this sporty-chic line combines modern sophistication with a powerful presence.
Warranty & Aftercare
All Chopard watches purchased from Laings include a two-year international warranty covering manufacturing defects. To keep your timepiece in pristine condition, our expert service team is available for maintenance, repairs, and personalised care.
Where to find Chopard Watches
Chopard timepieces are available to purchase online or at Laings showrooms in Edinburgh, Cardiff, and Southampton. Visit us to experience the world of Chopard in person and receive expert guidance from our brand ambassadors.
Explore Chopardwith Laings.
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