Fuelled by a drive to challenge norms and ignite adventure, the exciting world of NORQAIN watches arrives at Laings.
The Laings Journal
Built for Adventure: Discover NORQAIN at Laings
With timepieces made to accompany the most daring expeditions, NORQAIN bring a fresh perspective to horology that blends traditional Swiss-watchmaking with cutting edge innovation. Now available in Laings Edinburgh showroom, as well as online, we are delighted to introduce the spirit of adventure.
About NORQAIN
Breaking boundaries since 2018, NORQAIN is an independent and family-run business founded by Ben Küffer, Ted Schneider, and former NHL player Mark Streit. With a focus on manufacturing and innovation, NORQAIN moved forward with a vision that each timepiece could align with the active lifestyle of their community. Drawing on decades of heritage and Swiss-watchmaking expertise, NORQAIN’s dedication to continuous enhancement and precision set their product range amongst the very best in horology.
Independence
Each of NORQAIN’s three key collections are a showcase of the brands ethos and the exacting standard of their manufacturing. The Independence range is inspired by the courage it takes to do the unexpected – designed to accompany explorers through every day, each timepiece in the collection gives its wearer the confidence to pursue their passion.
An evolution of the Independence collection, NORQAIN’s signature Wild ONE timepiece—developed in collaboration with industry legend Jean-Claude Biver—represents a bold new concept in sports watchmaking. Fusing cutting-edge materials with expert craftsmanship, it features NORTEQ: a proprietary, high-performance composite exclusive to NORQAIN. Each edition of the Wild ONE has captivated sports enthusiasts with its striking design and uncompromising innovation.
Freedom
Bringing charm and style to every wrist, the Freedom collection marries the aesthetic of the vintage sport watch with the functionality of a timepiece that is ready for any adventure. The collection includes the new Freedom 60 Chrono ‘Enjoy Life’ Special Edition – a timepiece that represents a scoop of summer in a joyful tribute to colour, fun and freedom. Displaying a playful illustration of an ice cream in the date display every 7 days, the time piece is a reminder to treat yourself and enjoy life’s little pleasures.
Adventure
The NORQAIN Adventure range is a celebration of rugged elegance and Swiss precision, crafted for those who live life off the beaten path. These timepieces combine robust construction—featuring stainless steel or DLC-coated cases, high water resistance, and luminous dials—with refined aesthetics and mechanical excellence. Whether you're scaling peaks or navigating urban jungles, each Adventure watch is a reliable companion.
A Partnership that Embraces the Future
Bringing NORQAIN’s most esteemed collections to Laings clients, we welcome you to explore the collection in our Edinburgh showroom and online. Managing Director Stuart McDowell shares:
‘We are thrilled to be able to bring the incredible and spirited world of NORQAIN timepieces to Laings clients. A partnership built on shared values and a commitment to upholding the pinnacle of Swiss-watchmaking, Laings and NORQAIN enter this endeavour as part of a mutual desire to bring innovative sports timepieces to watch-lovers and are excited to see what the future holds.’
NORQAIN founder and CEO Ben Küffer states:
"We took our time entering the UK market because we wanted to do it properly. It is a key market for us, and we are very proud to now be available at Laings in Edinburgh, a family-owned company that shares our spirit and values. This collaboration reflects our shared passion for innovation and for bringing exceptional sports timepieces to watch-lovers around the world."
Embrace adventure and discover the wonderful world of NORQAIN with Laings.
Explore NORQAIN watches at Laings
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