Innovators in fine jewellery since 1929, FOPE’s expert craftsmanship, unique design and Italian spirit come together in their new campaign ‘All In Me’.
Featuring classic and new styles, FOPE’s 2025 campaign embraces the multitudes of human identity with a campaign that is unique as our experiences. Combining pieces from the brand’s iconic collections, each image showcases the versatility of not only ourselves but of our jewellery selections.
Bold and fearless, the campaign is led by FOPE’s first ever global ambassador, the acclaimed British actress, Olivia Cooke. With a diverse career spanning some of the most celebrated tv and cinema of the last few years – including HBO’s House of the Dragon and Oscar-winning Sound of Metal – Olivia has become known for her distinctive characters and nuanced performances.
On being selected as FOPE’s first global ambassador, Olivia shared:
‘I feel incredibly grateful and happy that FOPE believes I match the brand’s ethos, which is a kind of minimal, chic, timeless sensibility. That is exactly what I look for when I’m choosing my own clothes and jewellery too: to purchase something that doesn’t feel throwaway and something that I can integrate into my life.’
Celebrating everyday elegance, Olivia Cooke embodies the spirit of versatile, dynamic and sophisticated jewellery. Just as Olivia embodies a range of characters with distinct sensibilities, FOPE’s campaign celebrates the many facets of modern identity — showing how different versions of yourself can coexist within a single day. Effortlessly shifting from simple to sophisticated, curious to introspective, the collection reflects the dynamic nature of contemporary elegance.
Bringing together the classic and the contemporary, 'All In Me' features the timeless must-haves of FOPE with the newest pieces from the iconic Italian brand. Showcasing their legendary ‘Flex-it’technology, bracelets are stacked in mixed metals representing the different facets of Olivia’s personality and talent. Campaign imagery also features new Eka ice rondel bracelets, a modern iteration on a beloved design, the 2025 variation is a bold evolution of bracelets that reflect tradition.
Expressions of flexible luxury, a hero look of the campaign features the dynamic Aria slider – a necklace that embodies elegance and innovation. The signature flexible chain ensures a comfortable fit and effortless movement, making it ideal for dynamic wear. Each design features a unique take on the slider clasp, allowing the necklace to be adjusted for multiple styling options, an embodiment of versatility and modern sophistication.
Explore Laings collection of FOPE jewellery pieces online and in showrooms, where a curated selection awaits to help you express your unique style with elegance and individuality.
Discover FOPE at Laings.
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