The Laings Journal
A rare feat, square watches are a bold and contemporary design choice. With so few timepieces designed with the distinct square profile, each has quickly become instantly recognisable and iconic.
From the robust and striking Cartier Santos to the slim and refined profile of the Longines Dolce Vita, Laings collection of luxury square watches plays host to some of watchmaking’s most distinguished timepieces.
Cartier Santos
The Santos de Cartier watch broke boundaries in its introduction with its daring silhouette. The product of an experiment between Alberto Santos-Dumont and Louis Cartier in 1900, the signature details such as the visible screws and distinguishable proportions forever changed the world of watchmaking. While a range of striking colourways, metals and strap options have been introduced to the collection over the years, Cartier has remained true to the original design of the iconic Santos de Cartier.
TAG Heuer Monaco
In 1969, TAG Heuer introduced the first Monaco timepiece, affirming the brand’s role of trailblazers in the industry. This timepiece, which remains a true icon to this day, was one of the first timepieces to feature such a bold, square design and the very first to create a waterproof automatic chronograph in a square case. With significant advances in the collection, such as the variation of dials, cases and transparent case backs, TAG Heuer has truly nurtured this collection, carrying the renowned square profile into the modern world of watchmaking.
Longines DolceVita
Characterised by its slender and refined take on the square profile, the Longines Dolce Vita is the choice for those seeking elegance. An ode to the sweet Italian way of life, the Dolce Vita is inspired by the art deco excellence of the 1920s. Since its introduction in 1997, the Longines Dolce Vita has evolved with several pieces that balance precision and style, with bursts of colour featured throughout the series.
Cartier Tank
The Cartier Tank is infused with legacy, having harnessed an iconic presence in both the world of watchmaking and pop culture since its introduction in 1917. A bold edition amongst Cartier’s assembly, the Tank’s recognisable profile presents its wearer with a sense of distinction and elegance. Today, the collection carries a sophisticated charm, which is complemented by a range of striking colourways and a range of metals and sizes.
Panerai
A marriage between round and square profiles, Panerai has harnessed a true identity for square watches with soft edges. The Panerai Radiomir and Luminor watches showcase this unique and robust design, housing a round dial in an array of colours within the cushion-shaped case. With vintage appeal engrained in the design, the Panerai Radiomir is perfect for those with an appreciation of classic elegance. The Luminor collection stands out for its versatility, light and sleeker than other models in the brand’s profile, this refined design complements Panerai’s emblematic design.
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