The Laings Journal
We've launched our 2020 autumn campaign across UK stores and online, this year we're celebrating the joy of jewellery. The indulgent campaign celebrates the special moments that our precious pieces mark and the joy that they bring.
To mark the changing seasons, this September we've launched a new campaign that's filled with the luxurious feel of the autumn months. With diamond jewellery that makes a subtle statement and complementing timeless wristwatches, it explores the emotional weight of precious pieces as enduring forms of personal expression.
This year, more so than ever, we've found ourselves cherishing the time that we spend with our loved ones, enjoying special moments and marking milestones together. Laings jewellery often commemorates these memories, given as gifts to recognise achievements, celebrate birthdays and anniversaries, or as simple tokens of love.
Sally Alobaidi, our Head of Marketing commented: "We wanted to show the joy of jewellery and the beautiful moments and relationships that it represents. Our precious pieces always tell a story, reminding us of treasured memories and loves ones.
"At Laings, we understand that customers visit us looking for something important that will carry sentimental meaning. Our autumn campaign is filled with the promise that the turn of the season holds and the magical moments that may be to come. Whether it's a family get together to mark a special occasion or a romantic walk in the park that is transformed into a moment to remember, the glittering pieces from Laings mark these instances and emotions."
Set against the rich colours of the autumn season the campaign features diamond and gemstone jewellery, in an array of exquisite designs. Luxury timepieces with a classic aesthetic add the finishing touches and an extra feel of indulgence. Each precious piece acts as a time capsule of memories and the chapters of your life that they symbolise.
- Photographer: Martin Scott Powell, assisted by Elliott Hatherley
- Camera Operator: Tom Duncan, assisted by Ryan Daglish
- Models: Colours Agency
- Make-Up: Mairi Gordon
- Hair: Gary Lees
- Stylist: Chris Brown
- Location: The Ivy, Edinburgh/ Queen Street Gardens
- Product Photography – Laings In-House
SHOP THE AUTUMN EDIT
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