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Datejust 31

Rolex Datejust 31 Oyster, 31 mm, Everose gold and diamonds
M278285RBR-0005

Name: Datejust 31
Brand: Rolex

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Model availability

Reference 278285RBR
Model Case Oyster, 31 mm, Everose gold and diamonds
Bezel Set with diamonds
Movement Perpetual, mechanical, self-winding
Water Resistance Waterproof to 100 metres / 330 feet
Calibre 2236, Manufacture Rolex
Power Reserve Approximately 55 hours
Bracelet President, semi-circular three-piece links
Dial White mother-of-pearl set with diamonds
Certification Superlative Chronometer (COSC + Rolex certification after casing)
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Mother-of-Pearl Dial

This dial features diamonds in 18 ct gold settings. Mother-of-pearl is by its nature full of mystery and surprises. Depending on its origin, it can be pink, white, black or yellow. It differs in colour, intensity and structure according to the part of the shell from which it is extracted. At Rolex, mother-of-pearl is never artificially coloured. Instead, particular know-how and skill are devoted to simply highlighting its natural beauty and preserving the original hues. As all mother-of-pearl dials are unique pieces, an identical dial will never be found on another wrist.

Diamond-set bezel

Gem-setters, like sculptors, finely carve the precious metal to hand-shape the seat in which each gemstone will be perfectly lodged. With the art and craft of a jeweller, the stone is placed and meticulously aligned with the others, then firmly secured in its gold or platinum setting. Besides the intrinsic quality of the stones, several other criteria contribute to the beauty of Rolex gem-setting: the precise alignment of the height of the gems, their orientation and position, the regularity, strength and proportions of the setting as well as the intricate finishing of the metalwork. A sparkling symphony to enhance the watch and enchant the wearer.

18 ct Everose gold

To preserve the beauty of its pink gold watches, Rolex created and patented an exclusive 18 ct pink gold alloy cast in its own foundry: Everose gold. Introduced in 2005, 18 ct Everose is used on all Rolex Oyster models in pink gold.

Rolex Datejust 31 M278285RBR-0005 side view of watch

Model availabilty

All Rolex watches are assembled by hand with the utmost care to ensure exceptional quality. Such high standards naturally restrict Rolex production capacity and, at times, the demand for Rolex watches outpaces this capacity.

Therefore, the availability of certain models may be limited. New Rolex watches are exclusively sold by Official Rolex Retailers, who receive regular deliveries and independently manage the allocation and sales of watches to customers.

Laings is proud to be part of the worldwide network of Official Rolex Retailers and can provide information on the availability of Rolex watches.

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