Why Choose Laing?

History - Over 175 Years of It

The LAING legacy began in 1840, and has gone from strength to strength ever since. Starting life as a manufacturer of clocks and watches, our obsession with perfectly crafted tiny things has never gone away. Now in our sixth generation, we have come this far by never resting on our laurels and always putting our customers at the centre of everything we do, adapting over the decades to continually offer a fresh, modern approach that is steeped in history and tradition. In 1995 we acquired the Parkhouse business, another historic family jewellers that was founded in Southampton in 1794. These further years of experience, along with an expanded customer base in Southampton and Cardiff, have allowed us an even greater understanding of what makes a family jewellers truly special.

Knowledge - the UK's Leading Experts

You can learn a lot in 175 years. Today we continue to use modern techniques combined with time-honoured traditions. As one of the UK’s leading expert gemmologists, we really knows his diamonds, and handpicks our stones himself. All our in-store experts are highly trained to be able to give you the best advice.

I’m looking for that superior play of light, the little pinhead of the rainbow colours. You can’t hold it, it’s there in a glimpse and gone again.

Michael Laing OBE

Quality - Only the Top 3% of Diamonds Make the Cut

We only choose ethically sourced diamonds that have been through the Kimberley Process, and we select all our diamonds directly from the cutters in Antwerp, the diamond capital of the world. Less than 3% of the diamonds that we inspect are good enough to become a LAING Diamond, selected for their quality and brilliance. Find out more about how we buy our diamonds, and what to look out for when buying yours, here.

We specialise in D Colour diamonds, the rarest and whitest colour of diamond available, and only choose those with a superior cut and sparkle. A LAING diamond will catch your eye even in candle light.

For added peace of mind, all our diamonds above 0.30ct are independently certified by one of the top laboratories, so you can be sure you are getting the quality you pay for.

Attention to Detail - Handcrafted to Perfection

Whether you are looking for a diamond engagement ring or a special piece of jewellery, you can be sure we have put as much care and attention into the choice as you have. Our in-house designs are refined over many months until they achieve our exacting standards, and our highly-trained experts are always on hand to answer any questions and offer guidance. Because of this attention to detail we believe we have the finest diamond collection in the city, if not the UK.