The Laings Journal

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Introducing Laings Mono-Brand OMEGA Showroom in Cardiff

Laings is delighted to open the doors to our new OMEGA showroom at St David’s, Cardiff – the first ever in Wales.

Dedicated to the renowned Swiss brand, the OMEGA showroom provides clients with the opportunity to explore OMEGA’s signature ladies and gents’ timepieces including the Seamaster, Speedmaster, Constellation and De Ville collections, within the immersive mono-brand environment. Showcasing the very best of OMEGA, the new showroom will also play host to some exclusive and limited-edition timepieces. Perfectly complementing our Laings Cardiff showroom at the Hayes where clients can explore the finest handcrafted jewellery, the new showroom provides a differing space, dedicated to immersing clients in the world of OMEGA.

OMEGA Cardiff

The new OMEGA showroom is an experiential environment, with every detail reflecting the pioneering spirit of the brand. Its unique design encapsulates the essence of OMEGA, with plush red carpets and gold accents which emulate the iconic OMEGA timepieces.

OMEGA Showroom

The relationship between Laings and OMEGA spans over 60 years, with the partnership seeing iconic milestones in the Swiss brand's history, such as the first watch worn on the moon and the many iconic timepieces of James Bond.

Speaking on the historic relationship between OMEGA and Laings, Andrea Nunziata, Brand Director at OMEGA UK, said: “OMEGA has enjoyed a 60-year relationship with Laings and we are delighted to raise this to the next level with a beautiful showroom in Cardiff, where OMEGA customers and enthusiasts are able to access and enjoy the full collections and spirit of OMEGA.”

OMEGA cardiff

The launch of the new OMEGA showroom follows the exciting expansion news of 2021, where Laings trebled the size of our Cardiff showroom and welcomed some of the most renowned names in fine jewellery and watches.

Stuart McDowell, Managing Director of Laings, said: “We’re thrilled to see our first mono-brand showroom open its doors in Cardiff, cementing our commitment to the city while extending our longstanding relationship with OMEGA. It has been an exciting journey with our colleagues at OMEGA and we are pleased that they have chosen us as their preferred partner for this project, giving us the opportunity to share our passion and knowledge about the pioneering technology, history and collections of one of the world’s most respected watch brands.”

OMEGA Sales consultants

We are honoured to introduce the very first mono-brand OMEGA showroom to Wales and look forward to welcoming clients to explore incredible creations. Allow our expertly trained team to guide you on your journey through OMEGA by getting in touch to make an appointment.

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