The Laings Journal
Laings’ Christmas campaigns play to the delicate luxury of our fine jewellery and Swiss timepieces. With over 180 years of experience as a family business, our values cherish the importance of loved ones and provide a consistent theme for our seasonal campaigns. Join us as we take a look at Christmas’ past, treasuring our favourite moments of love, family and festivities.
Treasure the Gift of Time Together - 2021
The 2021 Christmas campaign illustrates a magical time of celebration, cherishing the company of loved ones and embracing the festive season. From family dinner to festive parties, the campaign showcases the most magical moments to be had this winter. Set in charming locations around Edinburgh, the campaign encourages you to treasure each moment spent together. Showcasing fine jewellery and watches, one-of-a-kind pieces accompany magical moments throughout.
For Those You Cherish – 2020
For Those You Cherish put family at the forefront, designed to demonstrate that even during the challenging times, special moments could still be celebrated. Whether you were together or apart, sharing the excitement of the season with each other showed that the incredible festive spirit was not forgotten. Shot in and around Midlothian’s breath-taking Newhall Estate, exquisite jewellery and watches are showcased, with love taking centre stage. This campaign will remain distinctive in our legacy as it marked an incredibly challenging and unpredictable year for everyone.
Enjoy the Magic of Christmas - 2019
For 2019, the Christmas campaign focussed on the magic of Christmas, highlighting that the time itself creates an aura of love, happiness, and relaxation. Set against the backdrop of the stunning Gosford House, the campaign created a feeling of warmth that accompanied golden tones of precious metals and gemstones. All enhanced by the neoclassical architecture of the space, it was a grand but homely affair that remains a depiction of the perfect Christmas.
Indulgent Sparkle – 2018
2018’s Christmas campaign centred around the indulgence of winter. With excitement in the air and frost on the ground, the cold season created a beautiful backdrop for marvellous diamonds and timepieces. Focused on creating a refined and timeless look, the grand Cromlix House of Perthshire set the scene perfectly it’s blanket of snow allowing Laings gems to shine brightly in the crisp sunshine. This campaign remains special, as it embodies the unmatched glamour of luxury jewellery and watchmaking.
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