In the season of celebration, we reflect on a year of Rolex at Laings. This year, Laings Cardiff introduced Rolex to its Welsh clientele for the very first time and Laings Edinburgh unveiled a reimagined Rolex showroom. Together, these developments have shaped one of the most formative years for Laings as an Official Rolex Retailer.  

Rolex Showroom


A New Rolex Destination at Laings Cardiff 

In October, Laings relaunched the Cardiff store, complete with the introduction of the largest Rolex showroom in any of our retail spaces. The store, which trebled in size, presents Rolex to our Welsh clients for the very first time.  

The Laings Cardiff Rolex experience begins on The Hayes, where an expansive Rolex window showcases a selection of the brand’s timepieces. Once inside, you are transported to the world of Rolex in a dedicated showroom. Distinguished soft furnishings and the signature Rolex colour palette of gold and green enrich the experience.   

Ryan Williams, Laings Rolex Brand Ambassador, says:  

“The new Rolex showroom at Laings Cardiff has helped redefine our Welsh clientele’s experience. When it was first launched in October this year, it was fascinating to see our clients’ reactions as they entered the space for the first time. They celebrated the chance to browse Rolex at Laings and were thrilled to discover the new showroom. The arrival of Rolex has meant so much to our clients, but also to the team – who are proud to represent the brand.”  

Rolex Edinburgh


The Reimagined Rolex Experience at Laings Edinburgh 

Earlier this year, Laings launched the Edinburgh watch gallery – a floor dedicated to Swiss craftmanship. Rolex occupies the largest area of the watch gallery, displaying a remarkable selection of timepieces within a historic building on George Street.  

August also saw the arrival of the Rolex exhibition collection at Laings Edinburgh, much to the delight of local Edinburgh watch aficionados. Displaying the Rolex 2021 collection provided customers with the chance to see the latest models up close and personal.  

James Crawford, Laings Rolex Brand Manager, says: 

“As soon as clients make their way to the second floor of the showroom and enter the watch gallery, they are met with the instantly recognisable identity of Rolex. We have a very loyal Rolex client base in Edinburgh, so it was highly rewarding to share with them our new showroom this year. Those clients can expect the same great experience as they have become accustomed to, but now in even more inspiring surroundings.” 

Rolex watches

As an Official Rolex Retailer, we are proud that Rolex is now available in all Laings cities – Glasgow, Edinburgh, Southampton and Cardiff. Visit our stores to learn more about the exacting craftmanship of Rolex from our expertly trained team.