What is Watches and Wonders 2021?

This year, Watches and Wonders will welcome some of the industry’s most renowned names for an event where prestigious brands will exhibit exciting new innovations and releases. Here, we will give you an insight into everything you need to know about Watches and Wonders 2021 and what to expect from this exciting tradeshow.

Where will the event take place?

Watches and Wonders will take place both online and offline, in an event spanning over 10 days, to celebrate horological excellence in a way that can be accessed safely. First, 38 prestigious brands will come together for the first time from 7th-13th April on the new digital platform - watchesandwonders.com. On this platform, the brands will reveal, live online, their latest releases for 2021. A complete experience and journey with parallel events – virtual tours of manufacturing facilities, face time with ambassadors, virtual parties and more – no matter where in the world they are.

Following the online event, 19 brands will then participate in the live Watches and Wonders Shanghai fair from 14th-18th April 2021. The event taking place at the West Bund Art Centre will dedicate the first two days to the media, retailers and participating brands. The remainder of the exhibition will be open to the public and watch aficionados, where they can delve into the new releases as industry experts convene to discuss the latest technological innovations.

Who is taking part in Watches and Wonders 2021?

Watches and Wonders makes history as the biggest names in the industry convene in one major event celebrating revolutionary, innovative timepieces. Some of the most renowned brands in attendance this year include Rolex, Patek Philippe, Tudor, Cartier, IWC Schaffhausen, Jaeger-LeCoultre, Panerai, Chopard and Tag Heuer.

At Laings, we are on hand to bring you the latest releases and updates from the most prestigious brands at Watches and Wonders 2021.

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