The Laings Journal
Patek Philippe has launched a new design for the stylish Twenty~4 collection, the ladies watch that was born to accompany every moment of the modern woman’s life. Here we explore the new face of the impressive timepiece and look at the history of the Twenty~4.
The manufacture is stepping up the allure of its Twenty~4 collection, exclusively designed for women, with a fresh interpretation of the original “manchette” or cuff-style quartz model in the steel of 1999. It is launching two new versions, the Twenty~4 4910/1200A-001 with a blue sunburst dial and 4910/1200A-010 with a grey sunburst dial. Designed as stylish companions for every facet of an active lifestyle the new models stand out more than ever as paragons of timeless feminine elegance.
A MODERN CLASSIC
In 1999, Patek Philippe strengthened its privileged links with feminine watch lovers by launching its first collection dedicated exclusively to women. The aim was to meet the demands of the independent, active woman who sought a timepiece with an assertive personality able to adapt to her modern lifestyle. A watch of timeless elegance that would complement her fashionable business wear and more elegant evening wear. It would be her ally on every occasion, uniting contemporary design, technical excellence and impeccable craftsmanship.
Conceived, as its name suggested, for every hour of the day and night, at work, at home and during leisure activities, the Twenty~4 stood out with its original, art-deco inspired “manchette” or cuff design, featuring a cambered rectangular case that followed the contours of a woman’s wrist and a metallic bracelet that felt exceptionally smooth and comfortable. They were also distinguished by their pairing of steel with diamonds, an association that was unique at the time.
A GREAT SUCCESS
Blessed with its strong identity and design tailor-made to live the lives of modern discerning women, the Twenty~4 quartz “manchette” model was a great success from the start and has established itself in the last two decades as one the manufacture’s best-sellers. Now seen as epitomizing the classic modern style, the Twenty~4 has represented, for many women, their right of entry into the Patek Philippe universe. It was consolidated the manufacture’s position as a major player in the women’s watch market, reminding them that the manufacture creates not only technically innovative and complex timepieces but also timepieces which are aesthetically striking and refined.
NEW TWENTY~4 REFERENCES 4910/1200A-001 & 4910/1200A-0010
Patek Philippe is continuing the renewal of this iconic collection by reinterpreting the original model, the Medium size (25.1 x 30 mm) quartz “manchette” watch in steel. In the new versions the Roman numerals give way to the white-gold applied Arabic numerals 12 and 6, and the diamond hour markers are replaced by applied trapeze-shaped hour markers, also in white gold. This new face constitutes the first major change to the Twenty~4 of 1999 – and aesthetic evolution in step with the design of the Twenty~4 Automatic.
The two new references feature a dial decorated with a blue sunburst (4910/1200A-001) or with a grey sunburst, enriched by a gradation to black at the periphery (4910/1200A-010). Their white-gold applied numerals and hour markers, and white-gold baton-style hands all have a luminous coating, ensuring excellent legibility in the dark. The fine grooved rays of the sunburst emanating from the centre of the dial play with the light, lending a refined, but dynamic touch.
The distinctive shape of the two-tier rectangular case is underlined by two rows of sparkling diamonds, set with textbook precision. A Calatrava Cross, the emblem of the Patek Philippe manufacture, embellishes the crown, and the supple, comfortable bracelet, fitted with a folding buckle, is a jewel in its own right. Each component is manually finished and fully polished to the highest standards. To complete the timepiece the Patek Philippe caliber E15 quartz movement is made with the same devotion to fine workmanship as the manufacture’s mechanical movements.
“RITUALS OF MY LIFE”
The two new models address women sure of their taste who are responsive to beauty and fine design. They are independent women, living life to the full, with a range of interests. They mark the precious personal moments that punctuate the modern woman’s life – such as the finishing touches before an evening out; a pause for a moment’s serenity at sunrise; or the luxury of taking time for herself by reading a book.
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