The Laings Journal
Born in St Imier, Switzerland, nearly two centuries ago, Longines hold a strong devotion to tradition, elegance and performance. Here we take a closer look at the luxury Swiss watchmaker, as well as its pioneering history and our favourite collections.
Known internationally for its links to the sporting world, Longines represents luxury through its precision engineering and delicate design. Their pioneering history is what drives their innovative spirit, creating works of art for watch aficionados worldwide.
The Longines Legacy
Longines timepieces have contributed to the success of numerous trail-blazing exploits thanks to their reliability, robust nature and original technology. They have accompanied explorers on journeys to unknown lands, defied extreme weather, navigated wild oceans, as well as playing a part in opening up new air routes and establishing aviation records.
Pioneering explorers such as Amelia Earhart, Paul Emile Victor, Elinor Smith and Howard Hughes put their trust in the winged hourglass brand as they navigated wild oceans and unpredictable skies. The revolutionary spirit of Longines lies in their legacy and the inspiring stories of adventure are now closely entwined.
As well as becoming world-renowned for their technical prowess, Longines timepieces are also characterized by an undeniable elegance. There's a timeless quality to their wristwatches, and a classic aesthetic is paired with this expertise and precision. The Swiss-made watches truly embody the brand's motto - 'elegance is an attitude'.
Signature Collections
With five prestigious collections exhibiting extraordinary craftsmanship and expertise, Longines offer timeless watches with modern-day charm. Here we have our top picks for him and for her.
FOR HIM: THE HERITAGE COLLECTION. Showcasing the very legacy of Longines, this collection is inspired by their DNA, providing precision and durability for the every-day explorer.
Paying tribute to the pioneering spirit that has inspired Longines watchmakers since 1832 the Heritage Collection is truly well-executed. With captivating pieces that are both splendid to look at as well as faultlessly accurate, this collection contains a simple yet charming selection of characteristics that make for utmost legibility and practicality. Clean and sophisticated dials are paired with leather or steel straps, to create a refined, yet rugged look
FOR HER: THE DOLCE VITA. This collection beautifully illustrates contemporary elegance, paying homage to the sweetness of life.
The charm of Italy inspires this collection. Designed for the delicate, yet powerful nature of women it creates a feeling of timeless luxury and limitless pleasure. Iconic design is at the heart of the Dolce Vita and its models never fail to impress. The rectangular case, softened lines and blue roman numerals grace this collection, with an art deco elegance evoking majesty and femininity.
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