The Laings Journal

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Laings Watches: A Platform for You

We’re delighted to introduce ‘Laings Watches’ our brand new social platform that has been created to become your connection to the world of luxury watchmaking. Here we speak to two of the watch experts behind the images and find out a little more about what inspired Laings Watches.

Laings Watches is a social platform that has been created to allow Laings to connect with watch enthusiasts on a more personal level. Showcasing a range of luxury watches and offering our audience insights, news, and captivating stories it is a place where we can celebrate the magnificence of high-quality timepieces and share our love of watches.

Emily Wan, our Marketing Coordinator and Ryan Williams, a Sales Consultant from our Cardiff showroom, are both passionate about luxury timepieces and are two of the faces behind the innovative platform. Here we find out what Laings Watches means to them…

Laings Watches

Firstly, what is it for you that makes luxury watches so unique?

EMILY: For me, it’s the design and engineering of Swiss watches. There are hundreds of tiny parts that go into a movement, they are then all pieced together to create a small mechanism that efficiently powers the watch to tell the time. That for me is just magical.

RYAN: From the early years of watchmaking to the most current manufacturing, thousands of hours have been spent by extremely skilled watchmakers producing timepieces that will stand the test of time. Some of the complications that have been developed over the years are incomprehensible for many, yet these craftsmen are able to present them inside a wristwatch with extreme accuracy. Not only that, but every individual component is also hand-finished to the highest level. It is the skill and attention to detail that makes them so unique.

What’s the story behind Laings Watches and why was the platform created?

EMILY: At Laings we have a strong passion for Swiss timepieces and an elite portfolio of truly admirable luxury brands. We are fortunate to have access to incredible content and visuals and simply wanted to share our appreciation of these world-class creations with an online audience of watch lovers.

RYAN: Our Laings Watches Instagram page allows us to connect with our clients on a more personalised platform. The page contributors all have different characteristics that means we can cover a wide range of wristwatches to suit all different kinds of watch enthusiasts. This then gives the platform a unique feel as it has a more personal touch.

Laings Watches

What will Laings Watches showcase and offer its followers?

EMILY: We’ve created an interactive platform where we express our passion for watches in a completely different way from other retailers. Laings Watches is a community where we can share everything watches, whether this is a ground-breaking innovation from one of our brands, an exclusive first look at our Pre-Owned Collection or how-to demonstrations from our watch experts. We also encourage our followers to collaborate with us and engage with our content.

RYAN: We’ll be able to showcase a love of watches through different personalities. Each wristwatch has a unique offering and whether you’re a travel enthusiast or a style-setter our page can offer you different lifestyles with a personal touch.

Who is it for and who should be following Laings Watches?

EMILY: It’s for everyone with an interest in watches! Whether you’re just beginning your journey and researching your first timepiece, or you could be completely fluent in the language of horology. Either way, our vast range of content will give you what you’re looking for and more!

RYAN: I agree Laings Watches is for everyone! By sharing a wide range of content and expressing what we enjoy through the love of watches we have an audience that’s looking for more than just an Instagram page and we’re building a community of luxury watch supporters.

Laings Watches

Finally, why should you shop for luxury watches at Laings?

EMILY: Laings is a reputable company with a longstanding history dating back to 1840. We’ve continued to grow and prosper, despite the hardships of two world wars and the current challenging times. We understand that a luxury timepiece is crafted for a lifetime and beyond. We will be here for every part of that journey, from assisting with your purchase to any services and repairs years down the line.

RYAN: At Laings we offer an unrivalled service. The core of running a successful family business like ours is our customers. We offer incredible service across all aspects of the business, and we create fantastic relationships with everyone who steps into our showroom, building relationships that we hope last a lifetime. Purchasing a luxury watch from Laings will be a memory which you won’t forget.

 

Are you interested in luxury timepieces?

FOLLOW LAINGS WATCHES 

 

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