A Sustainable Future and Luxury Jewellery

In a world of fast fashion shoppers are now looking for more sustainable ways to buy, so how does luxury jewellery fit into this new ethos? Built to be cherished for generations’ fine jewellery and luxury timepieces can help you to do your bit for the environment.

Luxury jewellery is well-loved for many reasons, its beauty, its symbolism and its story, to name just a few. However, now more and more people are looking to the luxury jewellery market for another reason – a sustainable future. The fashion and textile industry produced 1.7 billion tonnes of carbon dioxide in one year (*) and now shoppers are beginning to take notice, moving away from the fast-fashion thrill that costume jewellery provides and investing more in pieces that will last a lifetime.

As ‘Buy Less, but Buy Better’ becomes a phrase that’s heard more often than not we look at why investing in luxury jewellery can actually help you to reduce, reuse and recycle.

To make a difference it’s important to prioritise quality. A high level of craftsmanship goes into producing fine jewellery and they are items that use both innovative technology and age-old skills. This means that they are built to last. Unlike fast-fashion pieces they aren’t made from cheap materials that quickly fill up landfill, they are meticulously crafted from precious metals and gemstones that are in fact billions of years old. The excellence in craftsmanship means that these high-quality pieces are likely to never be disposed of and even if they do need a little TLC they can be repaired by skilled goldsmiths.

Beautiful pieces of fine jewellery eschew fashion fads and have an eternal charm to them that transcends trends. A diamond pendant or a pair of gemstone earrings will always look chic – remember “Fashion fades, but style is eternal”, Yves Saint Laurent. They are also all unique pieces. You’ll never turn up at an event and meet someone dressed in the exact same diamond. They all have their own unique spark to them and there’s a rarity to luxury jewellery, providing an allure that just can’t be captured by mass-produced products. The designs are timeless and classic, they’re pieces that you’ll enjoy wearing again and again, helping us to move towards a more sustainable way to shop.

Even if you find that over time your style has changed slightly, or you’ve inherited an heirloom piece, fine jewellery can be re-cycled in amazing ways. Our Bespoke Design Team are often re-imagining older pieces of jewellery, creating something new that will be loved and worn for many more years to come. Gemstones can be repurposed and gold can be melted down to transform more vintage pieces into contemporary designs, beginning a new chapter in the story.

We also have a glittering selection of Pre-Owned Jewellery at Laings. Many of these pieces have been crafted years ago and beautifully display the enduring quality of luxury jewellery. They allow you to tap into the style of a bygone era, moving away from the trends of fast-fashion and investing in a piece that has many lifetimes to come.

The very essence of luxury jewellery is that it tells a never-ending story. These pieces are lovingly crafted to the highest quality, enduring the test of time and enchanting for all eternity. They are often brought to mark special moments in life and hold all kinds of stories within their sparkle. Their thrill doesn’t wear off and they will always transport you back to these amazing memories. For this reason, they are passed down generations and worn again and again, for years if not centuries. Investing in luxury jewellery can help us move away from fast-fashion and build a more sustainable future.

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