The Laings Journal
We have been welcoming our Chinese customers for many years now, with Mandarin speaking sales assistants in all our stores, additional Mandarin signage and assistance with tax free shopping. So we are delighted to be supporting our wonderful city and the Edinburgh Tourist Action Group in ensuring that we are all China ready!
Today Edinburgh Tourist Action Group have announced that they will launch Scotland’s first-ever destination campaign on influential Chinese social media sites Weibo and WeChat, opening up promotion of Scotland’s capital to a combined social audience of over 1billion users.
Nineteen businesses have joined forces to support the new social media channels targeting the world’s largest inbound visitor market, serving up tips, itineraries and promotions in Mandarin from the city’s most popular tourism businesses, and recommending key points of interest for Chinese travellers, such as history, architecture, film locations and shopping.
The growth of the Chinese visitor market to Edinburgh presents a great opportunity for the city’s tourism sector. We know Chinese visitors love our historic, walkable city and our top attractions, our architecture and our unique links to major films like Harry Potter.
ETAG will use these hugely popular channels to promote our fantastic city and all it has to offer to potential visitors from China.
Laing are proud to partner this initiative, that promises to benefit the tourism industry and the economy of Edinburgh and Scotland. We look forward to welcoming more visitors from China in the coming months and years!