Eternal Love

Important anniversary coming up? We’ve got the perfect present for the lady in your life. Make 2014 a year to remember by investing in something she’ll wear forever – an eternity ring. We’ve picked out some of our favourite pieces to help you select the style that suits your partner best. What’s more these designs are available to purchase online meaning you can shop from the comfort of your home or office and avoid a last minute dash to the shops.

Eternity rings symbolise the love between a married couple and are traditionally given from a husband to his wife to mark a significant anniversary. They are typically set with an unbroken circle of gems (like our classic diamond eternity ring) to symbolise the never ending love that the couple share.

Some say eternity rings date back to Ancient Egypt while others suggest they only became popular in the 1960s when international diamond merchant De Beers launched a huge marketing campaign to encourage gentlemen to purchase rings for their wives. It seems they adopted a matter of fact attitude to their advertising with slogans that read “She married you for richer or poorer. Let her know how it’s going.”

At Laings we think the sentiment behind the eternity ring is much more important than its cost which is why we stock a wide variety of rings to suit every budget - from our 18ct yellow gold 0.53ct princess and baguette cut diamond eternity ring (£1,140) to our Raphael Collection 18ct white gold brilliant cut 1.30ct diamond three row eternity ring (£3,535).

If you’re looking for a colour injection we love this Laings channel set sapphire and diamond half eternity ring. The dramatic contrast between the 5 round brilliant diamonds and the 6 deep blue sapphires make this ring irresistible. Coloured stones are perfect for women with diamond engagement rings that are looking to add something different to their jewellery collection.

Alternatively, take a leaf out of Marilyn Monroe’s book and wear an eternity band as an engagement ring. When Joe DiMaggio proposed to Marilyn in 1954 he presented her with a platinum eternity ring with 36 baguette cut diamonds. Although the marriage only lasted a matter of months Marilyn hit the nail on the head when she said “Why have one diamond, when you can have many?”

Whether you’re looking for a special present for your partner this year or planning to pop the question, no woman could resist a timeless token of eternal love.