The Laings Journal

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Gucci at Laings of Glasgow

Gucci represents timeless style and elegance. They have the innate ability to create pieces that never date and this is why they have been successfully dressing both men and women since the 1920s.

In 1921, Guccio Gucci opened a leather goods company and small luggage store in his native Florence. Though his vision for the brand was inspired by London, and the refined aesthetic of English nobility he had witnessed while working in the Savoy Hotel, his goal on returning to Italy was to ally this classy sensibility with the unique skills of his native Italy. Specifically, with the master craftsmanship of local Tuscan artisans, to this day the stunning Gucci Jewellery range is made in Italy.

Gucci products quickly became renowned for timeless design and were cherished by iconic movie stars and figures of elegance in the Jet Set era. In the mid-60s, Gucci adopted the legendary interlocking double G logo, creating yet another chic Gucci visual insignia.

The brand became famous for its unique mix of innovative audacity and legendary Italian quality and craftsmanship. Gucci achieved astounding global success and is named the most desirable luxury brand in the world (Nielsen Company, 2007).

Gucci continues to focus on strengthening the values upon which its enviable reputation has been founded for its almost 90-year history: exclusivity, quality, made in Italy, Italian craftsmanship, and fashion authority. Setting it apart from its competitors, Gucci is able to claim a unique duality in its brand positioning pairing modernity and heritage, innovation and craftsmanship, trendsetting and sophistication.

 

The full range of Gucci Jewellery and Watches is available now at Laings of Glasgow (38-39 Argyll Arcade, Glasgow) and Online at www.laingsuk.com